The rise of concept cinema

September 17, 2019

Words George Oppenheim, Lunson Mitchenall |

We are constantly seeing new ways to try to engage the consumer, and a leisure concept that has evolved considerably is the ‘concept cinema’. “Going to the pictures” has come to mean so much more than catching the latest blockbuster with a jumbo drink and popcorn. Cinemas are fast becoming high-end social destinations with fully immersive customer experiences, and the food and beverage facilities to match. The spaces themselves have also evolved, from a series of dark boxes around a central lobby, to a range of community and leisure spaces that are open for everyone’s use.

Tivoli is one of the exciting new breeds of boutique cinemas and, since the first opening in 2018 in the South Gate Centre Bath, it has become the new face of concept cinema. It has an unmatched entertainment experience, with four state-of-the-art screening rooms and outstanding sound and laser projection technology. Tivoli offers a distinct experience from the likes of Everyman, as a reclassified brand of art-house, café, bar and cinema.
The interiors were designed by Run for the Hills’, whose impressive client portfolio includes the likes of Blacklock Mam, Purezza and Island Poke. The inspired concept includes luxuriously large sofas, a 12 seater Director’s Lounger and a large 9m marble topped hero bar. It is the perfect place to chat over coffee, stay for lunch, take in a movie, host parties, or even organise an exclusive private screening.

Whilst the F&B offering is continuing to improve within these venues, similar to the likes of Swingers where pop ups have included the likes of Breddos, Pizza Pilgrims and Patty and Bun we are going to see similar concepts popping up throughout the UK as consumers become more demanding about wanting an experience and a personal touch. Consumers want to go and have a seamless experience of retail and leisure, and these cinemas are there to offer that and more.

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Cinemas are fast becoming high-end social destinations with fully immersive customer experiences, and the food and beverage facilities to match.
George Oppenheim, Catering & Leisure, Lunson Mitchenall

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