The iconic ICEBAR London has appointed Lunson Mitchenall as the concept bar eyes up another site in the capital. The leading niche retail and leisure agency will support ICEBAR as it looks to open another bar in 2016.
The team is looking for between 5,000 – 8,000 sq ft in prime Central London locations including West End, Midtown and Southbank.
The new space will look to recreate the Northern Lights. It will bring the next ‘big thing’ in ice attractions by creating a fully immersive ice experience that appears completely created of snow and ice harvested from The Torne River deep in the Arctic Circle.
ICEBAR is looking to establish a sister bar to the original venue which is located in the heart of the West End and attracts visitors from across the world. It is hoped that once developed, the new space will be as popular as other major London attractions.