Lunson Mitchenall plays a part in competitive socialising trend

April 5, 2017

In a recent Property Week feature looking at the growing trend of competitive socialising, our very own Neil Hockin reveals his thoughts on how it is faring so far…

“All landlords are looking at creating a point of difference and increasing dwell time,” he said.
“They are interested in how to generate more sales without cannibalising existing trade. If you can find non-core retail uses, you can drive additional turnover, bring in more people and increase dwell time.”
The rest of the article looks at how the trend has manifested itself across London and other regional hubs. Whether it is ping pong, urban golf or darts there is something for everyone and landlords are looking at how to incorporate it as a standalone product or as part of a mixed-use scheme.
So will competitive socialising be a one putt wonder or will it continue to hit the bull’s eye…watch this space…
To read the full article, click here and to read our review of crazy golf concept, Swingers, click here.

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All landlords are looking at creating a point of difference and increasing dwell time. They are interested in how to generate more sales without cannibalising existing trade. If you can find non-core retail uses, you can drive additional turnover, bring in more people and increase dwell time
Neil Hockin - Head of Shopping Centre Leasing

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