Napapijri, owned by VF Corp, is expanding its London store presence and celebrating the launch of ‘Futurewear by Napapijri’, a collection of innovative outerwear and urban wear pieces with Carnaby Street pop up.
The Carnaby street store is joining the existing Shoreditch and Kings Cross installation.
The new Futurewear collection is based on design, sustainability and innovation, it’s showcasing the season’s hero products including Superlight, Ze-Knit and Infinity.
In addition to stocking the new Futurewear collection, it will offer the Wonder, Tribe and Footwear ranges alongside a selection of the label’s icons such as The Rainforest and Skidoo jackets.
