We are constantly seeing new ways to try to engage the consumer, and a leisure concept that has evolved considerably is the ‘concept cinema’. “Going to the pictures” has come to mean so much more than catching the latest blockbuster with a jumbo drink and popcorn. Cinemas are fast becoming high-end social destinations with fully immersive customer experiences, and the food and beverage facilities to match. The spaces themselves have also evolved, from a series of dark boxes around a central lobby, to a range of community and leisure spaces that are open for everyone’s use.
Whilst the F&B offering is continuing to improve within these venues, similar to the likes of Swingers where pop ups have included the likes of Breddos, Pizza Pilgrims and Patty and Bun we are going to see similar concepts popping up throughout the UK as consumers become more demanding about wanting an experience and a personal touch. Consumers want to go and have a seamless experience of retail and leisure, and these cinemas are there to offer that and more.